Your opinion please - Rioja

Which label do you like best? The same wine is in each bottle - an excellent, inexpensive Rioja that I am fairly sure we are going to buy. Let's call the labels 'classic' (on the left) and 'modern' on the right, for those of you who just want to leave a one-word response, though I'd be very keen to read reasons for a preference. Which one, if either says to you "Buy me, drink me, I taste good, I guarantee to improve your general sense of well-being" and so on?