Springwise: Sommelier, go away! Food pairing made easy
I think this is a good idea. It's not dumbing down, and especially not for people who aren't that interested in wine but like to drink it; just helpful. It's not compulsory to know all about wine, the way some people think. The world would get along just fine without the stuff. (Discuss). I'm thinking of doing something similar for Bubble Brothers' retailing customers, and for our own shelves, on our in-house point-of-sale shelf labels, which are 95 of yer new metric millimetres square. Just a big ol' cow, or prawn, or whatever, in a clip-art-but-not-quite sort of style; or perhaps a Dorling Kindersley-ish crisp-as-winter photo. If you can make this kind of thing, and would like to swap a little project for a little vino, I'd be interested to hear from you. There's no particular brief beyond trying to jazz up the racks of bottles a bit and give the customer some general help with choosing. I had in mind the 'good with...' food matching idea, a 'screwcapped bottle' one, maybe some really clear, uncluttered country maps showing just the outline of the country with the region in a different colour, a 'new line' one... And I apologize for the hyphen abuse. Whatever would Winston Churchill say?