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LouderVoice grabs wine by the neck

I was talking to Conor from LouderVoice this morning, about all sorts of things, but principally these very nifty bottle collars that will, we hope, get people reviewing wine by SMS. Please let us know what you think. Would you know what to do now, to send a review? Are these yokes going to work, do you think?

Review wine from your mobile phone

27 thoughts on “LouderVoice grabs wine by the neck”

  • Irish Wine Contemplations

    Julien,

    I think that this is a very clever idea, I wonder how many people will actually be arsed enough to follow through and send the text though? If it works it could be a great way of opening up the web for tasting notes on everyday wines. Are bubble brothers going to start putting these collars on their wines?

    Cheers,
    Will

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  • Julian

    Hi Will, thanks for breaking the ice. I think it depends how much of an impression the wine's made, and how much of it has been enjoyed! But it certainly is a great idea. I've put some on our wines straight away, and I'll be passing them on to the retailers we work with too. It'll be interesting to see what the reaction is from the non-tech clientele.

    Reply
  • Conor O'Neill

    Thanks for blogging this Julian.

    Will, the reason we picked wine as an area to focus on is that people tend to be quite opinionated about it. It's already one of the most popular review topics on LouderVoice.

    The idea with SMS is to enable a much wider range of people, many of whom would never write a web review, to get their opinions heard.

    In turn, companies like Bubble Brothers get lots of feedback about their product range.

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  • Donal

    I like it. Nice snappy format and well presented with an example text.

    To get more of a response I'd suggest having a monthly give-away of a number of bottles of wine.

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  • Donal

    The only thing I might change about the format is to keep it simpler and change the colon to a full stop. Perhaps this isn't possible but people rarely use colons in texts.

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  • Julian

    Hi Donal, those are the sort of concerns I 'm interested in. What are Mrs Miggins or the man on the Clapham omnibus & al. going to make of this? I think it's pretty clear, but then I'm sitting in front of a computer all day, mostly thinking about wine, so I'm hip to that jive. We need some market research. Time to pull on the comedy grape outfit and hit the high street.

    Reply
  • Lar Veale

    Great idea and one Conor mentioned to me before.

    If you like, I can try and get them into some wine shops here in Dublin.

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  • Lar Veale

    Agreed with the prize. Some way to incentivise a text message may be needed.

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  • Conor O'Neill

    We'll start doing prizes again very soon. The t-shirt one went down very well.

    There'll also be a one- off foodie prize for best review from Taste of Cork which we will announce very shortly.

    Donal, we originally used fullstop+space (the space was needed to allow people to review URLs like www.myspace.com). But people were always forgetting to put in the space and sometimes the full-stop which messed things up at our end.

    We switched to the colon for the very reason that it is unusual and have found the number of errors has plummeted. Of course we still secretly support fullstop+space :-)

    Reply
  • Conor O'Neill

    Doh, WP put in that http:// which we don't actually support!

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  • Julian

    Re incentives: I should think we could run to a bottle as a prize now and again, if every umpteenth wine review earned one. Umpteen to depend on the volume of reviews, of course. Hey, we're in business here.

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  • Deborah

    I think it's a fabulous idea. I think in general people enjoy giving an opinion and I bet the response will be quite favourable. I think people will also be interested in logging on later and seeing what others thought. If they sign up to LV there's a great way to open some dialogue too with the comments feature.

    I'd love to participate but something tells me I might not be eligible for prizes! ;-)

    Reply
  • [...] LouderVoice and Bubble Brothers allow you to review your wine purchase. [...]

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  • Krishna De

    I think it's a great idea. A few thoughts:

    - definitely offer a prize to incentivise submissions

    - promote the prize winners on the blog

    - if this is going to be on bottle necks is the branding consistent to your corporate branding - font/colour etc etc and ensuring it stands out

    - on the reverse you might even want to put a few words about why you are doing this, what's in it for them, what's in it for other customers and a link to a web page where they can find out more about the programme and simple 1.2.3. of what they need to do and that they won't be spammed etc etc

    - make sure that you comply with drinks industry guidelines - from memory I think there are guidelines to ensure that for example in contributions you are only inviting poeple over LDA to apply - this may apply for submissions to LV too?

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  • Elke

    I love the idea. And when BB are starting, it might bring a lot more feedback to LouderVoice. As Conor said, people are quite opinionated about wine. I see that at every wine tasting and I am always surprised how different people are perceiving the same wine. I will introduce LouderVoice at the next wine tasting. I am regular on MenuPages.ie and there you can collect points for reviews posted. After having collected enough points, you can get a meal free in participating restaurants. Might that be something to look into for LV??? Colelct so many points and get a bottle free....or similar.

    Elke

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  • Conor O'Neill

    Great idea Elke, we definitely want to do some type of rewards scheme on the site.

    If you want mini-flyers etc for any wine-tasting, just mail me at conor AT loudervoice DOT com

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  • Elke

    Thanks Conor, will contact you soon regarding the flyers.

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  • James Corbett

    I think it's a great idea well executed. I agree with those who recommend providing an extra incentive for submitting reviews but also think it would be great to get back recommendations based on your review - i.e. "We're glad you liked this wine. Others who enoyed it also recommend [insertwinehere]". Now I feel like I'm always getting something back for my effort and of course I'm also being incentivesed to buy more! Win-win :)

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  • Julian

    Thank you all for contributing. Krishna, I discussed with Conor from an early stage the need for this to be LouderVoice specific and wine-merchant generic. The collar just slips over the bottle neck, isn't attached by more than gravity, and the beauty of it from my point of view is that I can pass these on to my retailing customers (conceivably even restaurants!) without banging the BB drum too much. Some of the shops I supply prefer not to over-emphasize who supplies them.

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  • Julian

    Hello Kevin, James, that sounds like a plan. Recommending something similar would be very much better than a random review, though not easy-peasy. Even what to call the wines we sell, ie identifying the products as precisely as possible, is a distillation of editorial style, marketing decisions, and restraints on typing space. Then you've grapes, regions, vintages, and all the rest of it.

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  • Krishna De

    Julian - couple of further thoughts.

    Great idea that you get your customers to use these and therefore I understand the LV branding of the neck collars.

    You may want your own for your own store though?

    Suggest you amend your comment and delete the last 2 lines - don't incriminate yourself online! You never know who Googles you!

    You might want to add a blog comment policy which is what I recommend to corporate and business bloggers - you could then add something there about LDA.

    Hope this helps - give me a call if you've any questions - you may not know in my corporate life I spent many years on the board of FMCG companies and some well known ones in the drinks industry - so happy to share thoughts on this.

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  • Elke

    Would the 'sleeve' of LV really have legal implications??? It is free to the consumer to txt, email, blog about the wine he/she purchased. BB is not recommending LV in any way. Same as if you put flyers in shops...I guess..apologies if I enter a discussion I am not familiar with.

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  • Julian

    Naive and blasé are my middle names. I didn't ask to be a grown-up, you know. Thanks for the tip, Krishna, and I'll take your advice. Though it wouldn't be so hard to meet the legal requirement I'm sure. Incompetence, more than wilful negligence, is no defence, I know. Which is a shame for us the incompetent.

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  • Conor O'Neill

    @all - loving this feedback!

    @krishnade - Putting information on the reverse side may be the solution to us being overly wordy on the front (as per many of the comments on Twitter)

    @krishnade - LDA is an interesting one. If the wine is only available to adults then effectively so is the review label?

    @kevin, @james - I have some ideas on feedback loops along the lines of "other people who liked that wine also liked XYZ". Would be quite random but might be a nice way of encouraging people to try different wines.

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  • Krishna De

    @Elke - if you are a drinks retailer or involved in the drinks inductry you need to ensure that you comply to legislation about legal drinking age and there are codes of good practice about marketing alcohol be that for promotions online or offline.

    The issue is not about legal age for using LV but being responsible in marketing alcohol.

    My recommendation would be only accept reviews from people over LDA - you can't police this but you can take actions to ensure that people are aware of these rules/guidelines.

    @Conor In terms of marketing codes of practice for the drinks industry I don't have access to a copy as I'm no longer working in that sector, but from my experience then I'd always make it clear that you would only be accepting reviews from those over LDA in the geographic region concerned - for example it would be 21 in the US. Especially when it comes to running a competition. I'd recommend some wording even on the reverse side of the so that you are being seen to be socially responsible.

    @Julian and Conor - this is a great idea - don't let me words of caution put you off - I am sure you can find appropriate wording! Also the opportunity to then use the neck collars to cross promote things is tremendous.

    @Conor you might want to add something to your FAQ's/guidelines on LV about aying that people must be of a legal age when posting reviews e.g. for alcohol or tobacco related products. I recall a situation where a parent complained to one of the main drinks associations about a company marketing to their teen aged under 18 as they were able to enter in a competition related to an alcohol promotion as there was no terms of business detailed on the competition entry about entrants must be from those over LDA.

    Reply
  • Wine reviews on Loudervoice.com from Sour Grapes - an Irish wine blog covering wine in Ireland, wine tasting, wine facts and wine recommendations December 11, 2008 at 5.24 pm

    [...] it’s really good? Give feedback and keep scores on the wines you’ve tried. Oh, wait, they’ve thought of that already. [...]

    Reply
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